A Beginner’s guide to Creating Your Own Infographics

December 14, 2018
Posted in Marketing
December 14, 2018 omnipotent

The World is Changing

Are you using Infographics in your content marketing campaigns yet?

Infographics are a great way to capture people’s attention and often compel people to share them on their social media sites. So if you want more likes, tweets, and readers for your content, then, keep reading. We are going to introduce you to the resources you need to learn how to create your own infographics.

First, you might not even be familiar or might not know what infographics are, in simple terms, they’re a way to communicate information – even dry, boring facts in an interesting representation by incorporating visual elements can be more pleasing and entertaining to read. You could create an infographic to communicate relevant information to your prospects – information that could help them have a deeper understanding of your products and services and to choose them over your competition, you can highlight your unique selling points, your products’ strengths, special features, benefits etc… And a good infographic can even go viral of course, appearing on numerous sites and tweeted about hundreds of times.

Check out these websites for infographic examples:

http://dailyinfographic.com/

http://www.coolinfographics.com/

http://infographicsite.com/

http://infographiclist.com/

http://www.infographicsarchive.com/

http://www.infographicsshowcase.com/

So how do you create your own infographics?

You could of course simply hire someone to do it for you, or you can try doing it yourself.

Even the marketer with a limited budget can benefit from the infographic creating resources below, all of which are free or very low cost.

Infographic Software:

Canva

There is no charge to use Canva and it might be the best software out there for creating Infographics in my opinion. And it’s also great for designing every type of social media post, as it does the sizing for you and you won’t have to worry about your posts not fitting or having the wrong dimensions.

Inkscape 

Vector graphic software, very simple and intuitive.

Gapminder 

Current data on major world issues with impressive visualizations – a good one to practice on since the data is already there.

Tableau

A Microsoft Windows only software for creating visualizations. Another good one to practice with.

Word Clouds

Like playing with words? You’ll love Wordle. Create word visualizations using the text you enter. Another perk is that it comes with a wide variety of designs to choose from and work with. (little cloud generated  with Word Clouds)

Creately 

100’s of features for diagramming, one click styling and even team collaboration.

 

Stat Silk 

Create fully customizable, feature rich interactive maps & graphs and publish them online. The award-winning StatPlanet is a free download.

 

Hohli 

Is an easy to use online chart maker similar to what excel does. Just pick your chart type, add your data, play with the colors and sizes and you’ll be surprised at how good your chart looks.

Tutorials on Infographic Creation:

How to Create Amazing Infographics by Canva

Anatomy of an Infographic – 5 Steps to Create a Powerful Visual

We ’d love to see your infographic examples, share them with us and we would happily give you some insight or constructive criticism!

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