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10 Tips For a Strong Start to Your Business

When starting out a business, people tend to get very overwhelmed and confused about certain important things, so here are 10 tips for a strong start to your business.

Tip #1

Offer what people want to buy, not just what you want to sell.

Tip #2

Focus on getting cashflow ASAP.

Tip #3

Stop overspending on unnecessary things and try to keep your costs as low as possible.

Tip #4

When planning, always overestimate expenses & underestimate revenues.

Tip #5

Focus on sales and marketing manically.

Tip #6

Maximize your average order value by offering bundles and packages.

Tip #7

Test a lot and keep track of all your analytics, you cannot control what you cannot measure.

Tip #8

Understand that learning more leads to earning more, therefore always be eager to learn new skills and strategies.

Tip #9

Don’t discount too much, add value instead!

Tip #10

Hire a coach or an agency to guide you, split tasks with you and ease off some weight off your shoulders.

Can I see your digital marketing roadmap?

When I meet with prospective clients I always ask them this question: “Can I see your digital marketing roadmap?”

9 out of 10 times they look at me with a blank stare.

And surprisingly enough, it applies to small and big companies.

And I always have to bring them back to reality by asking them: “Do you think that just posting on social media and boosting a few posts will somehow turn into new business?”

Building an online presence is like building a home, it requires a blueprint and different phases and steps.

Heck, you wouldn’t even go on a long vacation without planning it out.

Would you?

So why would you approach your digital marketing with such careless disregard?

While that question won’t make me popular, I’ll let you off the hook because I know the answer.

It’s because you’re busy doing what you’re doing, what you do best and you may not have the knowledge or resources to address this gaping issue in your business.

I’m equally as surprised with how many companies hire agencies or digital marketing “consultants” who then never create a plan or roadmap for them either.

Reason: These digital marketers and agencies usually don’t have the knowledge or resources to do this either. Sadly.

If they aren’t planning for you, they are doing the same thing. Shooting in the dark.

The solution is simple.

We call it the “Digital Bridge.” It’s just a fancy term for plan or roadmap but we believe it more accurately defines what it is we build for our clients. It’s a bridge from where you are now, your current situation, to where you want to go; your desired situation. It’s that simple.

The Digital Bridge outlines the strategies, tactics, and timelines for getting from where you are now to where you want to go.

The Digital Bridge Process (Abbreviated)

Start with the end in mind. You can’t hit a goal that you can’t clearly see, so it starts with getting clear on what you want and what your desired outcomes are.

Define who you’re targeting. Taking the time to create an ideal client profile, otherwise called an avatar, is something few businesses rarely take the time to do. But it’s a necessary first step to make your advertising work for you going forward.

Define how you’ll get there. What are your client attraction and acquisition strategies? What will your online sales funnels look like? Map them out. This includes traffic and conversion tactics. Task it all out and assign who will be doing what and prioritize it.

Define when you’ll get there. Timelines. If you don’t assign due dates on your tasks, then you’re just dreaming. To make it real and to hold yourself and your team accountable, assign realistic day and dates of completion. Then hold weekly accountability meetings to report progress.

Define the resources you’ll need. This includes the online marketing tools as well as the human resources you’ll need to get you to where you want to go, in the time that you want to get there. It also includes financial resources. It’s very difficult to compete today without spending the necessary budget on online advertising.

Imagine if your marketing team or executive group were all playing on the same roadmap. You’ll feel a lot more comfortable spending the budget money when you have clarity of purpose and strategy.

 

A Beginner’s guide to Creating Your Own Infographics

Are you using Infographics in your content marketing campaigns yet?

Infographics are a great way to capture people’s attention and often compel people to share them on their social media sites. So if you want more likes, tweets, and readers for your content, then, keep reading. We are going to introduce you to the resources you need to learn how to create your own infographics.

First, you might not even be familiar or might not know what infographics are, in simple terms, they’re a way to communicate information – even dry, boring facts in an interesting representation by incorporating visual elements can be more pleasing and entertaining to read. You could create an infographic to communicate relevant information to your prospects – information that could help them have a deeper understanding of your products and services and to choose them over your competition, you can highlight your unique selling points, your products’ strengths, special features, benefits etc… And a good infographic can even go viral of course, appearing on numerous sites and tweeted about hundreds of times.

Check out these websites for infographic examples:

http://dailyinfographic.com/

http://www.coolinfographics.com/

http://infographicsite.com/

http://infographiclist.com/

http://www.infographicsarchive.com/

http://www.infographicsshowcase.com/

So how do you create your own infographics?

You could of course simply hire someone to do it for you, or you can try doing it yourself.

Even the marketer with a limited budget can benefit from the infographic creating resources below, all of which are free or very low cost.

Infographic Software:

Canva

There is no charge to use Canva and it might be the best software out there for creating Infographics in my opinion. And it’s also great for designing every type of social media post, as it does the sizing for you and you won’t have to worry about your posts not fitting or having the wrong dimensions.

Inkscape 

Vector graphic software, very simple and intuitive.

Gapminder 

Current data on major world issues with impressive visualizations – a good one to practice on since the data is already there.

Tableau

A Microsoft Windows only software for creating visualizations. Another good one to practice with.

Word Clouds

Like playing with words? You’ll love Wordle. Create word visualizations using the text you enter. Another perk is that it comes with a wide variety of designs to choose from and work with. (little cloud generated  with Word Clouds)

Creately 

100’s of features for diagramming, one click styling and even team collaboration.

 

Stat Silk 

Create fully customizable, feature rich interactive maps & graphs and publish them online. The award-winning StatPlanet is a free download.

 

Hohli 

Is an easy to use online chart maker similar to what excel does. Just pick your chart type, add your data, play with the colors and sizes and you’ll be surprised at how good your chart looks.

Tutorials on Infographic Creation:

How to Create Amazing Infographics by Canva

Anatomy of an Infographic – 5 Steps to Create a Powerful Visual

We ’d love to see your infographic examples, share them with us and we would happily give you some insight or constructive criticism!

5 Easy Ways to Market your Startup

How to get noticed in the already saturated sea that is the internet?

How to get people talking about your business?

How to stand out between your competitors?

Content is fire, social media is gasoline.”

– Jay Baer

As a startup, you probably don’t have the budget you’d like to dedicate to marketing or hiring professionals to deal with it. This blog is here to give you a jumpstart on marketing 101. There are a lot of tips and tricks, affordable tools and inexpensive schemes to get your startup to start buzzing.

 

The following ideas are simple and effortless and while you won’t see the accolades immediately it won’t burn through resources that you can allocate more efficiently.

1.Search Engines Optimization

It’s the simplest but most crucial advice. The best way to market to an audience, especially one online, is to get found organically. You want to be found at the top of Google when people google your business or your products. This can be easily done by paying attention to relevant keywords, site speed, mobile friendliness, titles and descriptions, content quality.

2.Google Ads

It’s no secret that Google is the biggest player in the market so why not make use of it? Invest in Google ads and get your business a top of the search results.

 

3.Social Media Ads

Building a following takes time but, there are things you can do to speed this up and be able to reach your targeted demographic. Knowing your ideal customer and what they’re interested in and general information such as age group, location etc.. allows you to be able to experiment campaigns and ads to get your business out there.

4.Influencer Marketing

Reaching out to popular accounts in your industry or for your targeted audience is a proven effective way to market your startup and get the word out there. Collaborations are the most popular form of endorsement and it will help build your business’s reputation.

5.Directories

Yet, another crucial move especially if your customers are locally based. Use the local listing tool do the work for you. It’s a simple process of submitting your details. In addition to this, you’re also keeping track of how you’re perceived and deal with any issues that may arise.

While these are simple, quick and effortless tactics to use it may take longer to get the numbers you were hoping to have. Have patience and keep drilling.

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